Provider of subscription-based food delivery services intended to provide healthy frozen foods. The company’s foods are developed by nutritionists and include smoothies, soups, bowls, lattes, and breakfast options, enabling health-conscious subscribers to eat pre-portioned foods without having to cook. Their food is built on organic fruits and vegetables. It’s delivered to the customer and ready to enjoy in minutes.
The Daily Harvest platform works to serve the needs of consumers by turning freezers into personalized pantries stocked with clean food, quickly prepared and replenished as it is consumed. Consumers are able to choose any combination of smoothies, overnight oats, chia parfaits, soups, sundaes, and lattes to build their subscription box. Users can choose foods based on dietary needs, key benefits, or likes and dislike through the website. These foods can then be made by adding the recommended liquid base and following the instructions.
The subscription service allows users to choose weekly or monthly deliveries and to receive 6, 9, 12, or 24 cups per week. The price of the subscription decreases the more ordered. For 6 cups, the cost is $7.99 per cup, or about $48 per week or $7.99 a day. For 12 cups, the price is $7.49 per cup or about $90 a week at $13 a day. Or, at 24 cups per month, the cost is $6.99 per cup, or $167.76, and about $6 a day (these are before tax prices).